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Categorized as Public, Sales and Marketing. |
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Latest Sales & Marketing |
| Maximizing Your Sales Potential |
Bill Warner, Managing Partner at Paladin & Associates and Richard Dean, a successful executive, discuss the principles of selling in today's marketplace. Includes PowerPoint |
| Think Global Act Local - Marketing Strategy |
Sam Bayer, a published author and a frequently sought after presenter, discusses how to position your business for international success. |
| Marketing 2.0 |
Strategic positioning of your product can enhance or help you achieve a competitive advantage. How to get your product in front of demanding consumers is an issue of branding, public relations and marketing. |
| Accelerating Sales with the Right Marketing Tool |
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I may get abused by my colleagues in the marketing space, but I’m going to let you in on a little secret…marketing will not close a single piece of business |
| Integrated Marketing |
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Whether you are starting a new company, launching a new product or entering new markets, you need to know the basics of building a PR and marketing foundation that will support you for years to come. |
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Archives |
| Market Definition - How to Cross the Chasm |
Market definition, market access, and measurable market success are key elements to getting your product to consumers. As an entrepreneur you need to know who wants your product, how to get your product to them and then you need to determine how effective those efforts were. |
| The Good, The Bad and The Ugly |
Before jumping into entrepreneurship it is important to do an analysis of your risks as they compare to the benefits of your endeavor. While the upside is the goal, a savvy entrepreneur has to prepare for the downside. |
| Not Branding Your Business Can Burn You |
| Handing out your business card. Networking at an event. Conducting a
client meeting. Whether you know it or not, you are creating your brand
with everything you do. |
