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Strategic positioning of your product can enhance or help you achieve a competitive advantage. How to get your product in front of demanding consumers is an issue of branding, public relations and marketing.
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Pointers
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About the Speaker
Keith Boswell, Vice President of Marketing, rPath
Keith has over twenty years of experience in software marketing, business development and engineering. Prior to joining rPath, Keith served as Vice President of Marketing and Business Development for TogetherSoft, a provider of application development tools that was acquired by Borland Software for $210M. Keith has managed marketing and business development efforts for a number of technology companies including AT&T, BroadBand Technologies, MicroFocus, Seer Technologies, Intersolv, and Sterling Software.
