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Market Definition: How to Cross the Chasm
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Market definition, market access, and measurable market success are key elements to getting your product to consumers.  As an entrepreneur you need to know who wants your product, how to get your product to them and then you need to determine how effective those efforts were.  This presentation offers valuable insight into all three aspects.
 

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Pointers

  1. Defining and sizing a market: Are you chasing a big opportunity or a niche? How “real” is the opportunity? Is it a new, untapped market or are you penetrating an existing market? What are your analogues?
  2. Understanding the sales & marketing lifecycle: Who are your potential customers? Who are your competitors? How do you reach your audience? How do you measure success in sales and marketing?
  3. Crossing the Chasm: How do you adapt to the changing characteristics of new and evolving markets?

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About the Speaker

David Spitz, ChanelAdvisor

As Vice President of Product Management and Client Services at ChannelAdvisor, David Spitz is responsible for worldwide product management and client services. Spitz is also an Entrepreneur-in-Residence at The Aurora Funds, a venture capital firm with over $200 million under management.


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