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Integrated Marketing
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    Whether you are starting a new company, launching a new product or entering new markets, you need to know the basics of building a PR and marketing foundation that will support you for years to come. This presentation uses the launch of a mock company as the basis for understanding how a company can create an effective marketing strategy.



Pointers

  1. Establish a strong corporate identity
  2. Target the right people
  3. Tell your story
  4. Create an integrated marketing strategy
  5. Build credibility with third party validation from media, customers and more
  6. Position yourself positively in a competitive marketplace

 

 


Download PDF Presentation (243.2 KB)


About the Speakers

Keith Cassell is the president and founder of Cassell Design 

Shawn Ramsey is the president and founder of Crossroad Public Relations

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