RSS
|
Categorized as Advice for Entrepreneurs, Public. |
Michael Chen discusses how to successful at integrate a global strategy, based on his experiences at RedHat, Inc. He
outlines benefits of working and learning in China and the United States.
|
Listen to the Presentation You need Adobe Flash to play this media. Get the flash player here
| |
|
Pointers
Download Audio Presentation (24.5 MB) For more related to Globalization |
Keynote Speaker Michael Chen is responsible for leading Red Hat's global corporate marketing function, which includes corporate brand, global communications, customer experience management, online strategy, and community affairs. Prior to this role, Michael was the General Manager of Red Hat China. In this role he carried P&L responsibility and led overall operations including strategic planning, sales, marketing, government relations in China, Taiwan, and Hong Kong markets. He was also a key member of Red Hat's APAC Management team where he contributed significantly to Red Hat's global channel, marketing, and sales strategy. Michael started his career at Red Hat as a product marketing manager in 2003 where he co-managed the Red Hat Enterprise Linux product line. In all his roles at Red Hat, he provided valuable input to Red Hat global strategy.Moderator Janet Babin is a national reporter with Marketplace, the business show heard on National Public Radio stations across the country. Marketplace reaches 9 million listeners and podcasters each week.Since 2005, Janet has been the Marketplace Innovations Desk reporter at North Carolina Public Radio, WUNC. |
