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At  CED's sold out Globalization conference in Cary, NC on February 14 ,speakers from Quintiles, Lenovo, and Kennedy Covington. shared their global experiences, advice on global success and recommended some of their favorite books to an audience of entrepreneurs.

Oren Cohen, Chief Medical and Scientific Officer for Quintiles Transnational Corp., advises that having on the ground experience in the foreign market you are looking to do business in is essential to global success. “Doing business in foreign markets requires not only a strong business plan and value proposition, but also an appreciation of the subtleties and nuances of the culture and business environment - in the biopharmaceutical services business, you need on the ground expertise to understand local regulations and your audience,” said Cohen. Oren Cohen’s Recommended Read: Get There Early - Sensing the Future to Compete in the Present by Bob Johansen, 2007

Deepak Advani, Chief Marketing Officer and Senior Vice President of Global ecommerce for Lenovo says that localized marketing is important to achieve global success. “You need to segment your marketing efforts, research your global audience and understand the culture,” advises Advani. To speed up your global impact, Advani suggests collaboration and partnerships, and leveraging the web and social networking. "In order to maximize your effectiveness, you need to understand the local culture, and adapt your marketing so it resonates with the target audience. Also important is understanding your route to market- where relationships with local resellers and retailers can be critical to success.” Deepak Advani’s Recommended Read: Wikinomics by Don Tapscott and Anthony Williams

Neil Bagchi, an associate with Kennedy Covington’s India Advisory, suggests that the keys to global success are partnership, people and relationships. "You need to spend a considerable amount of time finding the right people and cultivating the right relationships before jumping into cross border ventures," Bagchi recommends. "Globalization is not for every company, and global business is not something that happens overnight. You need to consider the costs and risks associated; ensure that it fits within your company’s business model; and be sure you are working with people you trust." Neil Bagchi's Recommended Read: Planet India by Mira Kamdar

Additional global resources and books recommend by other panelists and speakers at CED’s Globalization conference:

• http://www.startups247.com/forum/all
• http://export.gov/
• The World Is Flat: A Brief History of the Twenty-first Century by Thomas L. Friedman
• Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim and Renée Mauborgne
• The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries
• The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld

Noting that the list of  seven "demonstrates dramatically how broadband technology, enlightened public policy and the power of culture can transform government, businesses and citizens,"  The Intelligent Community Forum  announced iits list of the Top Seven Intelligent Communities of the Year, each a model for economic development in the 21st Century.

The list was announced at the Pacific Technology Council conference on January 17th. In spite of three US companies making the list, Conference Chair and PTC Vice President Ken Zita’  characterized US national telecom policy as "pathetic" and warned that the United States is slipping behind other countries in broadband use, even as Internet video takes off.

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Listed in alphabetical order, the 2008 Top Seven are:

1. Dundee, Scotland, United Kingdom. This former industrial center known for “jute, jam and journalism” has transformed itself through intensive government-academic-business collaboration and broadband deployment into a UK center for life sciences and digital media. An innovative smart card for citizens was so successful that the Scottish Government asked Dundee to run its national program. With rising net job growth and business starts, Dundee has created a Digital Observatory to track its future progress as an Intelligent Community. (Top Seven 2007)

2. Fredericton, New Brunswick, Canada. This community of 50,000 was a broadband “have not” until the City Council led an effort to aggregate public-sector, university and business demand and created e-Novations, its own fiber carrier, then launched the Fred-eZone wireless network offering free connectivity across the city. Today, Fredericton contains 70 percent of the province’s knowledge-based businesses and is using ICT to substantially reduce its carbon footprint.

3. Gangnam District, Seoul, South Korea. With only 2.5 percent of Seoul’s population, this district produces 25 percent of the city’s economic activity, and has invested its wealth in the next generation of e-government. Since 1995, a relentless digital drive has reduced the cost of government while delivering online services, education, quality of life programs and e-democracy to citizens. Over 70 percent of citizens have received ICT training through schools, community centers and a TV GOV program. (Top Seven 2007)

4. Northeast Ohio, USA. The communities of this region are rising from the ashes of deindustrialization to recreate the entrepreneurial business, political and social culture that produced its first wave of prosperity. A successful fiber network deployment by OneCommunity has been leveraged by government and nonprofits to jumpstart new investment, improve healthcare delivery, bring the best in culture and education to urban schools, and engage tens of thousands of area leaders in collaboration over regional economic development.

5. Tallinn, Estonia. A suggestion by Estonia’s president in 1995 that schools be connected to the Internet led to an ICT revolution that has linked 100 percent of Tallinn’s secondary schools to the Web and established over 600 public access points. More than 100,000 adults have received ICT training, while e-government programs have produced one of the most advanced smart card systems in Europe and a middleware program that slashes the costs of e-government. It was not until 2004 that the last Russian troops left the country, yet today, Tallinn receives 77 percent of all foreign direct investment into Estonia and seven out of ten in its workforce are in the service sector. (Top Seven 2007)

6. Westchester County, New York, USA. This suburb of New York City was largely ignored by broadband carriers until it amassed demand from public agencies and built a multi-gigabit fiber network that now serves over 3,500 companies. Determined to maintain the quality of life that is its most compelling advantage, the county has invested in promoting business growth, improving the skills of its workforce and fighting digital exclusion in a community that has seen new immigrants become 35 percent of its population.

7. Winston-Salem, North Carolina, USA. Powerful government-business-academic collaboration led by Wake Forest University permitted this former “tobacco capital” to build a fiber network that spurred demand and led to an 88 percent broadband penetration rate. The partners have used this digital foundation to develop free computer labs across the region, create an e-government portal that is number three in the nation, and build a sustainable ICT skills training program. The city and county now count 37,000 biotech employees as residents and will fund a program to put Pcs and broadband connections into the homes of low-income students.

“No Intelligent Community we have studied has succeeded without strong leadership. Effective leaders identify challenges, set priorities, communicate a compelling vision and foster a sense of urgency about achieving it. They establish a collaborative environment that encourages risk-taking and creates win-win relationships with partners in government, businesses and institutions,” added ICF Chairman, John G. Jung.

“This group of seven demonstrates dramatically how broadband technology, enlightened public policy and the power of culture can transform government, businesses and citizens. Broadband is the next essential utility, as vital to prosperity as clean water and good roads. These communities offer us inspiring models of the best ways to put it to work.”

U.S. cities made the ‘intelligent’ list, but U.S. policy is still ‘pathetic’, said Conference Chair and PTC Vice President Ken Zita. Korea and Japan are completely overhauling their telecommunications and regulatory infrastructure by 2011, which will erode U.S. broadband leadership, said Zita.

 

If you want to be an entrepreneur, be prepared to work some late and long hours. That's one primary finding from the second annual Staples National Small Business Survey, which shows that 98% of small business owners regularly work during their time off at vacation, on weekends, and at night. In addition, fifty-four percent expect to work even harder in 2008.

More than 2/3 of those surveyed agree that they are "constantly challenged" by not having enough time to complete necessary tasks. While business owners are pressed for time, many are not taking advantages of effective time management strategies and technologies. Seventy percent of those surveyed did not have a written business plan, and more than 84 percent do not utilize new media technologies, such as blogs, podcasts, or virtual meeting tools.

Learn more about the results of the 2nd annual Staples National Small Business survey . The survey was based on an Internet poll that queried more than 300 small businesses with less than 20 employees each.

From the Public Forum Institute .

According to Inc.Com , before the holiday Senate lawmakers  approved $569 million in funding for the Small Business Administration's core lending and assistance programs, the agency's first budget increase in seven years, providing the small-business agency with an additional $40 million for core lending and assistance programs.

The 2008 Consolidated Appropriations Act boosts funding for the agency's Small Business Development Centers, Women's Business Centers, microloans, and HUBZones, among other federal programs aimed at helping entrepreneurs and small-business owners.

"For the first time since President Bush took office, small business programs will receive a real funding increase," Sen. John Kerry (D-Mass.), chairman of the Senate Small Business and Entrepreneurship Committee, said in a statement.